Part of building a successful business is engaging your customers online. In order to do that, you have to read what they have to say. There are so many writers out there that are terrible at conveying their point in writing, that it becomes difficult for someone like myself to follow along. I’ll typically lose you very quickly if you aren’t very clear and very simple about what you’re attempting to convey.
So, as I’m reading along, a title catches my eye, and I click on it. I notice right away that even though my interest has been captured by a catchy headline, there’s absolutely no logic applied to how the article is written. No sub-headlines, no highlighted important words, and no pictures whatsoever.
I’m the type of person who will be “more likely to read” if you eliminate the text and replace it with video. In this shifting business place, where recording high quality HD video is a matter of a small inexpensive portable HD camera, short of being absolutely, unequivocally disastrous on film, it’s time to start dialing down the text and dialing up the video.
If you haven’t figured out by now, video has been taking over for quite a while now, and will continue to take over, and it will draw the eyes of thousands and thousands of people and hold their attention much longer than reading text.